B1-G002 | Technology: Advertising Everywhere

Focus: Speaking, Listening, Vocabulary, Grammar (Present Simple vs Present Continuous)
Theme: Advertising in daily life and in unusual places

1. Warm-up

(Short speaking questions)

  • Do you usually notice billboards when you travel to work or school?

  • What kind of adverts do you see most often?

  • Have you ever bought something because of an advertisement?

  • What would you think if companies started advertising in space?

2. Vocabulary

(Repeat after tutor + make short sentences)

  • billboard – a very large sign for advertising, often next to a road.
    “The billboard showed a new phone.”

  • sponsorship – when a company pays to support an event, sport, or program.
    “The football team has car sponsorship.”

  • brand – the name of a company or product.
    “Nike is a famous brand.”

  • logo – the symbol of a company.
    “The McDonald’s logo is yellow and red.”

  • commercial – an advertisement on TV, radio, or online.
    “I saw a funny commercial for chips.”

  • target audience – the group of people the ad wants to reach.
    “Teenagers are the target audience for this energy drink.”

  • catchy – easy to remember, often about a song or slogan.
    “That song is very catchy, I can’t stop singing it.”

  • space ads – advertising shown in the sky or space.
    “Some companies want to put space ads in orbit.”

Task: Students write a sentence with each word (use Present Simple / Past Simple).

3. Listening Activity 🎧

(Short video or audio about modern advertising ideas: billboards, sports sponsorship, space ads)

Task 1 – Comprehension

  • Where do people usually see billboards?

  • What is an example of sponsorship?

  • Why do some people not like the idea of space ads?

  • What is said about catchy commercials?

Task 2 – Fill in the Gaps
Listen again and complete:

  • The football stadium shows the ___ of many brands.

  • The company’s ___ is easy to remember.

  • Some people think space ads are not ___ for the night sky.

  • A good slogan should be short and ___.

Task 3 – Key Phrases (confirm after listening)

  • “This company sponsors the team.”

  • “The billboard is very eye-catching.”

  • “Some people are against space advertising.”

4. Reading

Text: Advertising Everywhere – From Streets to Space

Today, advertising is part of our daily life. When we walk through the city, we see giant billboards showing new products, posters on buses, and commercials on TV or YouTube. Some adverts are funny or catchy, while others repeat the same slogan again and again. Companies know that if we see something many times, we will probably remember it. Big brands also use sponsorship, for example paying football teams or concerts to show their logos.

Now, companies are looking at a new idea: space ads. Scientists have calculated that it could cost around 65 million dollars to send small satellites into space to create a glowing billboard in the night sky. These satellites would reflect sunlight and could look almost as bright as the moon. Millions of people could see the advert at the same time.

But many people are against this. Astronomers worry it will make it harder to see the stars, and others believe the night sky belongs to everyone, not to companies. For them, advertising in space feels like “too much.” Still, it shows how far businesses are ready to go to catch our attention.

Comprehension Questions

  1. Where do we usually see billboards and commercials?

  2. How do companies use sponsorship?

  3. How much would a space ad cost, and how would it work?

  4. Why are many people against space ads?

  5. Do you think advertising can go “too far”? Why or why not?

5. Grammar Focus – Present Simple vs Present Continuous

  • Present Simple: routines, facts.
    “Companies usually advertise on billboards.”

  • Present Continuous: actions happening now or around now.
    “Right now, companies are planning new space ads.”

Common error:
❌ “I am always buy this brand.”
✅ “I always buy this brand.”

Mini Practice: Make one Present Simple and one Present Continuous sentence with:

  • advertise

  • sponsor

  • watch

  • buy

  • remember

6. Roleplay – Advertising Choices

Scenario: You are part of a company planning a new advertisement.

A = wants a traditional billboard.
B = wants something modern (TV ad, sponsorship, or space ad).

Practice:

  • Suggesting ideas (“We should put our logo on a billboard.” / “Why don’t we sponsor a sports team?”).

  • Talking about what people usually see (Present Simple) vs. what the company is planning (Present Continuous).

7. Discussion

Advertising in Daily Life

  • Do you notice advertisements every day?

  • Which adverts do you like and why?

Consumer Choices

  • Have you ever bought something because of an advert?

  • Do adverts usually change your opinion?

Future of Ads

  • Would you support advertising in space? Why or why not?

  • What is the strangest place you have seen an advert?

8. Writing Homework

Task: Write 6–8 sentences about advertising in your town or city.

  • Use Present Simple to describe usual adverts.

  • Use Present Continuous to describe new advertising ideas.

Example:
“In my town, I usually see billboards for food and cars. On TV, I often watch funny commercials. Right now, companies are sponsoring many sports events. Some people are planning to put adverts in space, but I don’t like the idea.”